Funko Pop! of Pop Tarts toaster popping out Pop Tarts pops onto Funko Shop

At 2 p.m. ET today, a Pop! Vinyl of Pop-Tarts mascot Milton will pop onto Funko’s online pop-up shop.

If the figure follows suit with other shop releases, it’ll be $15. Orders are limited to one piece each.

In the ’70s, Milton became Pop-Tarts’ first mascot. he appeared in television and print ads promoting the breakfast pastry.

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